The London Building is being repurposed into an apartment complex to meet Vancouver’s housing needs. The city is ever-changing and growing, similar to the world around us. In those cases, we need to adapt to fit what’s required from us at that very moment. To meet the needs of this new purpose and mark the start of a new beginning, the first step is to create an identity and brand to catch the eyes of potential buyers, advertising what this new home has to offer.
Haddington advertises itself to urban-focused millennials that are between the ages of 24-30 years old. These individuals enjoy the bustling environment of a city and are comfortable with the nature of living in a downtown environment.
This individual works within the city, is close to it, or works from home so location is important. The accessibility and convenience greatly benefit their everyday life.
Logo and Branding
Construction Hoarding
"To urban millennials aged 24-30, Haddington Heights is a new condominium that offers a unique downtown location over other real estates by bringing contemporary life and convenience right outside your doorstep."
